Utilize meaningful storytelling into your brand video

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Utilize meaningful storytelling into your brand video

A brand storytelling video can start with something simple like a client’s success story or employee’s experience with your company. Letting them share how they feel about their journey and how your brand impacted their life in a very personal way. You can capturing this by conducting the an interview, testimonial or create a documentary type of video, but the main key is to let them speak from their heart. It will not sound genuine if it is scripted and your audience won’t buy it.

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Facebook rolls out Watch Party, a video viewing option for Facebook Group.

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Facebook rolls out Watch Party, a video viewing option for Facebook Group.

Facebook has launched “Watch Party” option which is a new way for users to watch videos on Facebook together in real time. When the Watch Party session is started, The host can invites people in the group to join the session. Participants can watch video live or recorded and interact with friends in the group at the same time. To access Watch Party, simply go to the status bar on Facebook Group and select Watch party. According to the announcement, there are two features available for Watch Party at the moment.

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Copyright Match, new tool from Youtube for detecting who re-upload your content and take action

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Copyright Match, new tool from Youtube for detecting who re-upload your content and take action

A new tool called "Copyright Match" designed to find re-uploads of content by other creators is now being rolled out for creators with more than 100k subscribers.  It works based on “Youtube’s Content ID system” which recognizes either the sounds used in the videos or the sequence of visual contents like a fingerprint system. When the tool finds a match, the content creator will be able to choose what action to take.

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Explainer videos, the next smart move for your business

Explainer videos are generally short graphic videos that explain ideas, processes or concepts in a simple light hearted, and compelling way.

 

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6 tips for a successful Social Media Strategy

6 tips for a successful Social Media Strategy

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If you're not fully exploiting the power of social media marketing, your business is going to suffer. Whether you're just getting started or your current strategy needs a refresher, read on for my six tips to up your marketing game today.

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Instagram has officially made video calling option.

Instagram has officially made video calling option within their messaging platform.

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Instagram added Video Calling to the social media app this week.

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Facebook Ads eCommerce Feedback For Customers

Facebook Ads eCommerce Feedback For Customers

Facebook will be adding a new tool this week where customers can rate their shopping experience from within the Facebook eCommerce to track down low quality advertisers and scammers.

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Instagram has launched new long-form video content app called IGTV

Instagram has launched “IGTV” (Instagram TV) which is its long-form video content app. 

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The app will be mobile phone full screen in vertical orientation, and the video can be up to an hour long unlike the main app within Instagram social media, which is limited at one minute. 

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